Product Launches
Our dance performances have been a great success at product launches at prominent venues throughout Australia. Dance naturally draws people's attention and leaves a lasting memory in the audience's minds.
Using dancers at a launch is a great way to obtain a competitive advantage over other products. Indeed our customers regularly report a direct correlation between a dance-based launch and an increased level of product sales.
The bottom line is that dance is both a cost-effective and creative way of launching your product.
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Glow by JLo
Crowds of shoppers in Sydney, Melbourne & beyond experienced high energy performances by 'J-Lo Dancers'. Sales rocketed as the perfume was brought to life by the best Australian dancers.
Click to read more
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Fiat 500 Australian Reveal
Reality Dance took the personality of the Fiat 500 and created a dance that was fun, funky and strong. The result? A product launch that was 'fantastically impressive and budget conscious'!
Click to watch the video |
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Swisse Vitamins TV Ad (Dancing With the Stars)
Professional dancers from Reality Dance were selected by Channel 7 to be used in this 'billboard' TV advertisement that ran during the 2009 series of Dancing With the Stars.
Click to watch the video |
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Kylie Showtime
Reality Dance provided showgirls to bring Kylie's perfume 'Showtime' to life. Dressing the dancers in visually strong costumes ensured a successful launch with a genuine 'Kylie-stamp'.
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New Balance Launch
Rather than a standard cat-walk parade, the marketing team wanted a dynamic and creative way of launching their new apparel. The dancers grabbed attention and created excitement!
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