Kylie Minogue’s National Showtime Perfume Launch
Reality Dance’s showgirls brought Kylie’s perfume ‘Showtime’ to life in multiple Myer stores across Melbourne and Sydney. The dancers visually vibrant costumes and choreographed dance routines to Kylie’s smash hits, ensured a successful launch. Customer traffic increased, flocks of shoppers were drawn to the events resulting in massive unit sales and PR on made major television networks. The whole launch had Kylie’s persona where pizzaz, colour and vibrancy.